AI Outputs & Limitations
Comms Threader uses AI to accelerate strategic thinking. Here's what that means for you.
"AI outputs are hypotheses, not facts. Your judgement makes them strategy."
What AI Does Well
- Pattern recognition: Identifying sector messaging conventions and common positioning territories
- Structured thinking: Applying strategic frameworks consistently
- Speed: Generating first drafts in seconds, not hours
- Breadth: Considering angles you might not have explored
- Language: Crafting clear, concise strategic statements
What AI Does Not Do
- Guarantee accuracy: AI can generate plausible-sounding but incorrect information
- Know your client: Only you have the relationship context and unwritten knowledge
- Replace judgement: Strategic decisions require human accountability
- Provide legal/financial advice: Outputs are strategic suggestions, not professional advice
- Access real-time data: AI knowledge has a cutoff date and cannot browse the web
The Reliability Score
Threader shows a Reliability Score to help you understand output quality:
| Score | Meaning | Your Action |
|---|---|---|
| 🟢 70-100% | Well-grounded in your inputs | Review and refine |
| 🟡 50-69% | Some assumptions made | Validate key claims |
| 🔴 0-49% | Mostly AI-generated | Treat as starting point only |
The score improves when you upload client documents, edit AI suggestions, and complete upstream tools. See Quality Indicators for details.
Best Practices
Before Generating
- Upload relevant documents (briefs, research, brand guidelines)
- Be specific in your inputs – vague inputs produce generic outputs
- Complete upstream tools in Cascade Mode for better context
After Generating
- Always edit: AI outputs are drafts, not final copy
- Verify claims: Check any specific facts, statistics, or brand references
- Apply judgement: Does this feel right for this client, this market, this moment?
- Test in conversation: Can you defend this in a pitch room?
What to Verify
- Competitor names and positions (AI may hallucinate or be outdated)
- Market statistics or trends
- Category conventions (validate against your industry knowledge)
- Any claim you'll put in front of a client
Known Limitations
| Limitation | Workaround |
|---|---|
| AI knowledge cutoff | Upload recent documents with current information |
| No web browsing | Copy relevant web content into uploads or context fields |
| May not know niche brands | Provide context in your inputs; check Competitor outputs |
| Outputs can be generic | Edit aggressively; add your own insights |
| Occasional errors | Regenerate, or edit manually |
Ownership & Responsibility
- You own your outputs: What you create in Threader is yours
- You're responsible for use: Verify before presenting to clients
- AI is a tool, not a strategist: The thinking is yours; the tool just accelerates it
The Threader Philosophy: We build tools that make strategists faster, not tools that replace strategists. Every forced output is designed to require human judgement to complete. If an AI could do it alone, it wouldn't be strategy.
When AI Gets It Wrong
If you notice persistent issues with AI outputs:
- Try regenerating with different inputs
- Check your uploads are being processed (see the file indicator)
- Report patterns to support so we can improve