Quickstart
Run your first project in under an hour. Leave with pitch-ready outputs.
Before You Start
- A brief (even messy) with a client name and business goal
- Any existing research or brand materials you can upload
- Pro users: Ensure your workspace owner has added you to the team
For Lite Users
You have access to three standalone tools:
| Tool | What It Does | Time |
|---|---|---|
| The Frame | Generate strategic platforms and creative territories | 15-20 min |
| The Channel | Create social-first video concepts by platform | 10-15 min |
| The Landscape | Map sector messaging conventions and find white space | 15-20 min |
For Pro Users
Use the Pitch Flow to build your golden thread:
1. Story
→2. Audience
→3. Message
→4. Plan
→5. Frame
Each step locks a decision. Data cascades forward automatically. By the end, you have your Golden Thread.
What to Aim For
- One decision per step. One artefact per step.
- If it feels vague, tighten it.
- Use the forced output boxes as your slide copy.