Standalone Tools
These tools work independently. Use them anytime without completing the full Pitch Flow.
Available Tools
| Tool | What It Does | Lite | Pro |
|---|---|---|---|
| The Frame | Generate strategic platforms and creative territories | ✓ | ✓ |
| The Channel | Create social-first video concepts by platform | ✓ | ✓ |
| The Landscape | Map sector messaging conventions and find white space | ✓ | ✓ |
| The Estimator | Scope projects and estimate resources | - | ✓ |
| The Prototyper | Generate concept hypotheses and test assumptions | - | ✓ |
Lite users: Tools marked with - show a locked state. Upgrade to Pro for full access.
When to Use Standalone vs Pitch Flow
| Use Standalone When... | Use Pitch Flow When... |
|---|---|
| You need quick creative direction | You're preparing for a formal pitch |
| You're exploring a category | You need a coherent strategic narrative |
| Time is extremely limited | The strategy needs to survive client scrutiny |
For deep dives on each tool, see Tool Deep Dives.