The Pitch Flow Pro
Five connected tools that guide you from brief to communications framework. Each answers one question and produces one artefact.
Why a Flow?
A good pitch is coherent. The Pitch Flow carries decisions forward so the story doesn't drift. By the end, you have your Golden Thread: the single strategic line connecting problem to platform.
Lite users: The Pitch Flow is a Pro feature. You can access The Frame, The Channel, and The Landscape as standalone tools.
The 5 Steps
| # | Tool | What You Decide | Output |
|---|---|---|---|
| 1 | The Story | What's the real problem? | Problem Reframe + Sector Messaging Convention |
| 2 | The Audience | Who feels this most acutely? | Audience Tension + Segment Selection |
| 3 | The Message | What's our right to win? | Position Statement + Exclusions |
| 4 | The Plan | What's our direction? | One-Page Pitch Brief |
| 5 | The Frame | What's the organising thought? | Strategic Platform + Creative Territory |
What 'Done' Looks Like
Each step has a forced output marked with a gold accent border. If you can't defend it in a pitch room, refine it further.
"Five artefacts. Five slides. Everything else is appendix."
Cascade Mode vs Free Roam
| Cascade Mode | Free Roam |
|---|---|
| Lock one brand, build one coherent pitch | Each tool works independently |
| Context cascades automatically | Test different audiences or territories |
| Golden Thread visualisation active | Explore before committing |