Find your Golden Thread
Practical guides for pitch teams under pressure.
What Threader needs to work well.
What makes a good creative input for The Proof.
How to get sharper outputs and pitch-ready work.
Analyse your brief before choosing a tool.
Turn any ad into a strategic storyboard. Pro
Find your starting point based on what you need.
Hub, navigation bar, breadcrumbs, and icons explained.
Common questions about how Comms Threader works.
Chatbot, documentation, or human support.
How we amplify human judgment without replacing it.
The 5-step cascade explained. Pro
Real scenarios with time-boxed workflows.
Step-by-step video walkthroughs of each tool.
Key terms and concepts explained.
Know how grounded your outputs are.
Add colleagues to your workspace. Pro
Common issues and how to fix them.
Access, authentication, and account settings.
Pricing, invoices, and managing your plan.
Uploads, exports, and sharing your work.
How we protect your data.
What to trust, what to verify.
vs ChatGPT, freelancers, and other approaches.
Browser support, file limits, known issues.
Platform status, release history, and what we shipped.
Tool Deep Dives
How each tool works and the thinking behind it.
Challenge reframing and sector messaging conventions. Pro
Stakeholder mapping through tension analysis. Pro
Message positioning through trade-offs. Pro
The one-page communications brief. Pro
Communications frameworks and narrative territories.
Channel-first content concept generation.
Sector intelligence through multi-lens analysis.
Communications concept generation. Pro
Scope-to-budget validation. Pro
Reverse-engineer strategy from existing communications.
Try Threader
Test the tools with realistic briefs and complete research packages.
Complete pitch flow walkthrough with downloadable files.
Four Lite tools on a real communications campaign brief.
Case Studies
Real communications challenges analysed through the Comms Threader framework. These are educational examples showing how strategic scaffolding structures thinking from problem to narrative. For actual tool usage, see the Boeing and Peloton case studies.
Dieselgate Crisis Communications
Energy Transition Communications
Sewage, Trust, and Licence to Operate
Public Health Communications Under Pressure
Purpose-Led Corporate Communications
Stakeholder Management at Scale
Leadership Crisis Communications
Rebranding Under Regulatory Fire