Find your Golden Thread.
Practical guides for pitch teams under pressure.
Getting Started
What Threader is, and how to get running.
Find your starting point based on what you need.
Hub, navigation bar, breadcrumbs, and icons explained.
Add Comms Threader to your dock, home screen, or Start menu.
The 5-step cascade explained. Pro
How we amplify human judgement without replacing it.
Key terms and concepts explained.
Step-by-step video walkthroughs of each tool.
vs ChatGPT, freelancers, and other approaches.
Using the Tools
Getting sharper work out of the tools you have.
What Threader needs to work well.
What makes a good creative input for The Proof.
How to get sharper outputs and pitch-ready work.
Analyse your brief before choosing a tool.
Turn any ad into a strategic storyboard. Pro
Real scenarios with time-boxed workflows.
Know how grounded your outputs are.
Help and Troubleshooting
When something is not working, or not making sense.
Common questions about how Comms Threader works.
Common issues and how to fix them.
Chatbot, documentation, or human support.
Platform status, release history, and what we shipped.
Account and Billing
Logins, plans, teams and limits.
Access, authentication, and account settings.
Pricing, invoices, and managing your plan.
Add colleagues to your workspace. Pro
Browser support, file limits, known issues.
Data and AI Outputs
What happens to your files, and what the tools can and cannot do.
Uploads, exports, and sharing your work.
How we protect your data.
What to trust, what to verify.
Tool Deep Dives
How each tool works and the thinking behind it.
Challenge reframing and sector messaging conventions. Pro
Stakeholder mapping through tension analysis. Pro
Message positioning through trade-offs. Pro
The one-page communications brief. Pro
Communications frameworks and narrative territories.
Channel-first content concept generation.
Sector intelligence through multi-lens analysis.
Communications concept generation. Pro
Scope-to-budget validation. Pro
Reverse-engineer strategy from existing communications.
Try Threader
Test the tools with realistic briefs and complete research packages.
Complete pitch flow walkthrough with downloadable files.
Four Lite tools on a real communications campaign brief.
Case Studies
Real communications challenges analysed through the Comms Threader framework. These are educational examples showing how strategic scaffolding structures thinking from problem to narrative. For actual tool usage, see the Boeing and Peloton case studies.
Dieselgate Crisis Communications
Energy Transition Communications
Sewage, Trust, and Licence to Operate
Public Health Communications Under Pressure
Purpose-Led Corporate Communications
Stakeholder Management at Scale
Leadership Crisis Communications
Rebranding Under Regulatory Fire