Find your Golden Thread
Short guides to help your team get presentation-ready communications strategy fast.
What Threader needs to work well.
What makes a good creative input for The Proof.
How to get sharper outputs and pitch-ready work.
Run your first project in under an hour.
Find your starting point based on what you need.
Hub, navigation bar, breadcrumbs, and icons explained.
Common questions about how Comms Threader works.
Chatbot, documentation, or human support.
How we amplify human judgment without replacing it.
The 5-step cascade explained. Pro
Real scenarios with time-boxed workflows.
Step-by-step video walkthroughs of each tool.
Uploads, exports, and what Threader does with your data.
Use any tool independently, anytime.
Your strategic throughline, made visible.
Key terms and concepts explained.
Know how grounded your outputs are.
Add colleagues to your workspace. Pro
Common issues and how to fix them.
Access, authentication, and account settings.
Pricing, invoices, and managing your plan.
Get your outputs into presentations.
How we protect your data.
What to trust, what to verify.
vs ChatGPT, freelancers, and other approaches.
Browser support, file limits, known issues.
Tool Deep Dives
How each tool works and the thinking behind it.
Challenge reframing and sector messaging conventions. Pro
Stakeholder mapping through tension analysis. Pro
Message positioning through trade-offs. Pro
The one-page communications brief. Pro
Communications frameworks and narrative territories.
Channel-first content concept generation.
Sector intelligence through multi-lens analysis.
Communications concept generation. Pro
Scope-to-budget validation. Pro
Reverse-engineer strategy from existing communications.
Try Threader
Test the full cascade with a realistic brief and complete research package.
Case Studies
Real communications challenges analysed through the Comms Threader framework. These are educational examples showing how strategic scaffolding structures thinking from problem to narrative. For the full tool walkthrough, see the Boeing case study.
Rebuilding Trust After Catastrophe
Dieselgate Crisis Communications
Culture Crisis and Leadership Reset
Energy Transition Communications
Sewage, Trust, and Licence to Operate
Public Health Communications Under Pressure
Purpose-Led Corporate Communications
Stakeholder Management at Scale
Leadership Crisis Communications
Rebranding Under Regulatory Fire